Revealing the Hidden Brain

Have you ever wondered why you follow a crowd, herd together with other groups and act without “thinking”? A new book: “The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives” by Shankar Vedantam explores the unconscious mind we all have lurking under our rational, logical consciousness. It is the reptile survivor brain that seeks out the group actions and follows the clues to flee, stay or scream for help.
Our decisions are rooted in emotion, whether we admit it or not. Whether it is buying a stock or chasing an ambulance or ignoring that fire alarm, we are processing and reacting to the world around us on many levels, not all under our control.
Cool, fascinating work. See the excerpt on Scribd!

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